There is one metric that rules them all, and that’s growth. Revenue growth, community growth, MAU growth. The labels change depending on where you’re located, on the business landscape but the underlying principle does not: Grow, or die. We’ve witnessed significant changes in business since 2017 with the emergence of…

I’ve spent more than 10,000 hours researching, observing, advising & executing web3 marketing campaigns. Here is a checklist of the things you need to successfully launch your NFT project 1st a caveat: there are MANY different types of NFT from 1/1 art through to utility containers. Each has its own…

Over the years I’ve hired and fired a number of people high enough to allow me to make conclusions about the types of people I find most impactful to my team. Anecdotal evidence from 20+ years of trial and error, lets say! And actually having hired developers, designers, writers and…

This article is a reality check for every marketer who is taking their first steps into crypto marketing. If you think confidently, (like I did when I was taking my first steps), that “people are just people, marketing is marketing”, then this article is definitely for you. It will hopefully…